Idea Mint

This fashion influencer needed to evolve from a product exhibitor to a curated, editorial style authority. Our work was to create the "Aura Algorithm," a set of visual rules for all her posts. This included: defining a specific background color palette, establishing a consistent image composition (e.g., consistent use of the rule of thirds), and a set of custom filters that mimic the look of analog film. The strategy shift also redefined the type of content posted, moving from product hauls to thematic visual essays.